An interesting business case of an old coffee roaster company. Our team found the way to breathe life into a project and save the authenticity.
Did you know that not every site has professional copywriters churning out the copy? We are one of such kind of sites. This is going to sound a little hippi dippi to some of you, but at first we are thinking about the product we’re selling and write down anything that comes to mind. Seriously! We are not afraid to seem silly. We go back to our list after some time. Review what we wrote. Has a theme emerged? Do you focus on the durability of an item? The classic appeal of it? The technology? Notice if something jumps off the page at you and try to run with that theme. You know what? If you like the item but still hesitate, go for a brainstorm over a beer with friends. Get others to weigh in on your ideas, let them know what you’re stuck on and just talk it out. It never fails. Especially over a beer. This product doesn’t need a 1 000 word presentation, even a 100 word story is enough. We hope such kind of presentation will make you see the new angle of the product we offer. We are not a kind of sellers who are hiding the details worth telling to the customer. Reading this product description you won’t need neither little nor lot of digging. It will walk you through all major product features. We are very methodical here: fabric, country of origin, care details, etc. Answering questions is important. We’ll grill them about the stripe. However, the more questions we answer, the more our customers get out of them. By the way, we always recommend you ask the “why” question too. Why this product? If you are able to answer – this is the one you have been looking for.